Also, you need to make sure that whatever sponsored post you are selecting to be displayed on your newsfeed, it should be in line with your brand and your audience. So, as an influencer, you need to be choosy in terms of sponsored posts. Posting too many sponsored posts will lead to a lesser engagement rate. In simple words, the value of each sponsored post is diminished with the advertisement of each preceding post.Īlmost half of the people tend to skip posts that are being tagged sponsored. This is because the more you feature sponsored content on your newsfeed, with the passage of time, your next post will be less powerful. You might be thinking that the more sponsored posts you have on your account, the more you are worthy as an influencer. In this way, you can compare yourself, see your worth, and decide your market value accordingly. There are several stat apps and websites like Squarelovin, Pixlee, and CrowdFire that you can use to view your demographics and can see where you stand in the influencer community and how much likable you are to be endorsed by the brands. This simply means he knows how much the brand has invested in him, and in return, how much monetary benefit he is giving to the brand. Tracking Return On InvestmentĪ successful Instagram influencer is the one who always keeps a check and balance and has a keen eye on his growth and returns on investments. If your percentage lies between 5-7.5% and above, that means you are actually doing great, and your growth rate is well accomplished. Divide this number by the total number of followers you had one month ago. If you want to know your growth rate, take the difference in the total number of followers you have today, minus the total number of followers you had a month ago.
This is because the users are always in need of some anticipation that ties them to their favorite bloggers & influencer, and so is the brands.Ī steady and firm growth rate is an important factor that helps you in determining your market value. With the passage of time, they start to shrink. The number of likes, comments, and shares on your new posts does not always remain the same. The same is the case with the influencer community. This is because if you don’t grow with time, you eventually perish. Growth is always an essential part of any business and determines its future survival.
Your engagement rate similarly tells the brand that they are making a wise decision by investing in you. The higher number of people engaged with your posts and stories, greater are the chances that the brand product you recommend will be liked and utilized by your audience. However, consistency and understanding user behavior can help you improve your engagement rate.īut wait, why are we emphasizing on engagement rate? This is because the user engagement rate is an indicator of how much you are trusted within your social fan following. User engagement also depends upon your target niche. This will give you a percentage which is your average user engagement rate. To calculate your engagement rate, simply divide your average number of likes with your follower count and multiply it by 100.
Engagement rate is the percentage of followers who engage with your posts and stories. Like follower count, user engagement is an important factor that determines any influencer’s market value. Though this is not the only criteria, it is definitely an important factor that helps you in determining your rates. So, the more followers you have, the more are the chances that you will be noticed by brands and companies. Your number of followers, in fact, shows your commitment, permanency, engagement and firm progress. This is simply the number of followers you have. The market value of any influencer usually depends on the following factors: 1. So, if you are searching for the key points that will help you in knowing and subsequently increasing your worth, this article is definitely for you! Factors Determining An Influencer’s Market Value This is because there are many factors that directly or indirectly influence your worth and market value.Īs per the recent survey, 19% of the marketers have invested in influencer marketing in 2020. Now, most of you think that only your follower count matters in calculating your rates, but you might be wrong. Are you an influencer, but do not know how much is your worth in the Instagram business community? Or how much you should charge from the brands? No problem, we are here for your rescue.
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